Southern Self Storage

Campaigns

Q1 Spring 2022 - Don’t Let Moving Drive You NUTS!

The busiest time of year for self-storage and moving companies is Lease-Up season (end of March to August), which is when most people move. This campaign kicked off in March 2022.

Along with our catchy title and promotion, we offered healthy mixed nuts snacks for our customers to keep up their energy to keep up the hard work.

I designed the marketing materials, digital and print, and ordered them to be able to reach 45 storage facilities across the country and in Puerto Rico. I made the teaser design that was shared through our social media channels (Facebook, Twitter, Google). In select cities, we ran print ads to drive demand.

Q1 Valentine’s 2023 - Share The Love & Refer Us!

For our 2023 Valentine’s Day campaign, we focused on our existing tenants to bring in new potential customers by making a referral campaign. We already had a referral offer but offered a bigger discount for existing tenants’ next month’s rent. Meanwhile, the incoming customer would receive the same discount on their first month for a limited time.

I designed the referral cards, social media graphics, and the email we sent out company-wide. I made English and Spanish versions for our Puerto Rico stores. I ordered all the materials and designed and scheduled emails to go out to tenants for 3 weeks.

Q2 May 2023 - May Moving Month!

May is national moving month because it’s the busiest time of year for real estate businesses and movers. For the month of May, we offered a moving kit that saved customers 25% off the same items if bought together at any other time.

Managers set up displays in their leasing offices of the moving kit items. Not all storage facilities are built the same, so I sent out two guides for the merchandise display, one for smaller offices and one for larger ones.

I made the social media graphics and the hero image on our website’s homepage. I also made a short video for YouTube to be used as an ad and for reels for social.

Q3 Summer 2023 - Customer Appreciation Mini Campaign

One of the goals of any creative, is to keep things fresh and be innovative. Though not a new concept, for our Summer Customer Appreciation, we used scratch-off tickets! We allowed our customers to have fun with a game of chance.

We knew we wanted there to be a way for our tenants to win, something fun and interactive. With this goal in mind, I looked for what was feasible, quick to put into action, and easy for busy managers to execute, especially those with over 1,000 units to manage.

So what did they get? Scratch-off winners got a discount on their next month’s rent and additionally all of the winners were entered into a raffle to win a gift card. We ran this contest for a week.

As with other materials, we made an English version for our stores in the states and a Spanish version for our Puerto Rico stores.

I coordinated with the District Managers and store managers to get their marketing materials to them in a cost effective way.

Q4 November 2023 to December 2023 - The Gift Of Storage

During the season of giving, we allowed our tenants to share a special referral discount with their friends and families. I made seasonal referral cards in both English and Spanish and we promoted the holiday campaign.

The holidays are a slower time of year for storage. During these times when our demand is lower, we focus on our current tenants’ word of mouth and building brand loyalty.

Q4 December 2023 to January 2024 - Boxing Day

Happy Boxing Day! Our end-of-year packing supplies sale kicked off at the perfect time for people who need boxes to pack away their holiday supplies and decor. Or for those who want to do some purging and decluttering for the new year.

Q1 February 2024 - Sweet Savings

For Valentine’s Day 2024, we had Sweet Savings for our new customers. I designed “Valentine’s Day cards” that would hold heart-shaped lollipops. Managers delivered these cards to apartment complexes, realtors’ offices, and other destinations where it could reach potential tenants. Being a company-wide campaign, I made an English and Spanish version. I also organized the shipments and distributions of the cards and lollipops, including ordering cards and lollipops for me to count and send out to specific stores.

Raffles & Giveaways

Q3 2022 - Labor Day Giveaway

My first giveaway with the company was our Labor Day Giveaway. We wanted to give back to the hard workers and kicked off this contest right after Labor Day.

The goal of this social media contest was to get more activity, likes, and follows on our Facebook, Twitter, and YouTube accounts. The prize was a whopping $1,200 Hotel.com gift card. We chose a Hotels.com gift card because, after a few years of staying home, the travel buzz was hot.

Now, even though Southern Self Storage has a main Facebook page, each individual store has its own page. I gave each store custom flyers with a QR code to their individual Facebook page. This way, most people who enter online could click a link to enter any or all ways, but those who stop by the stores are more likely to like the store’s Facebook page which has fewer likes and follows than the main page, thus bringing activity to all social media accounts.

Q2 2023 - Grocery Giveaway!

At a time when the price of eggs skyrocketed and was being compared all across social media, we saw the challenges people were facing and found the prize for a contest we wanted to run. This contest was available to any new tenants, anyone to rent a unit from March 27th to April 8th. We had one winner of $150 gift card to a local grocery store in each region including Puerto Rico, Louisiana, Georgia, Florida, and New Mexico.

To give this campaign a boost and add a special touch to the leasing offices, I sent acrylic balloon stands, and white, green, and gold with white dollar sign balloons. These balloon stands were also a cheap investment that can be used for future campaigns and contests.

Outside of designing all the marketing materials, and printing out and mailing flyers to individual stores and groups by city, I coordinated with the DMs the best time to have the balloon stands delivered for distribution. On top of that, to avoid any potential user error, I created an easy How-To video for anyone who might have questions and got everyone excited about what was on the way! To see the mini-promo reel click here.

I gave updates to both DMs and managers along the way. In the end, we chose winners at random, I notified all the stores and then contacted the managers of the winners’ stores to find the best solutions for gift cards, whether that meant the manager needed it ordered, they could physically pick it up, or their District Manager purchased it.

Giving Back To The Community

Back To School Supply Drive

Every year, Southern Self Storage gives back to the local communities where our facilities reside. We reach out to the property managers and let them choose what organization they want to partner with or donate to, including schools, food banks, and other non-profits. We support them with social media and by creating custom flyers for their stores.

Additionally, every year for our back-to-school drive we donate as a company to every participating store. I work with the managers to find the best solutions to contribute the most we can within our budget. Below are the back-to-school drive’s flyer designs for 2022 and 2023.

Food Drive & Toy Drive

During the holidays, we encourage managers to host a food or toy drive. Every manager’s community involvement varies based on their personality and the city or town the facility is in. The managers that do want to collect food or toys then choose an organization to give their donations to and I in turn customize the company-wide flyer to include the store’s information and the organization they chose.